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The Crowd Pleaser

World production of fresh apples for 2020/21 is estimated to be 75.9 million tons.


Apples are among the world's most popular fruits, and are embraced by both religion and popular culture as a symbolic fruit with many deep meanings.


Apple is the most consumed fruit in the U.S., with annual apple juice consumption at 1.6 gallons per person, fresh apples at 10.7 pounds per person, and canned, dried, and frozen apples at 3.3 pounds per person, per a USDA study in 2015.

Massive Production, Massive Waste

China, the EU and the U.S. produce the highest amount of fresh apples, totaling more than 75% of the world's production. Unlike exotic fruits, apples are mostly consumed locally. For example, 25% of apples produced in the U.S. are exported while only 5% of apples consumed in the U.S. are imported.


When it comes to the food waste crisis, apples are no exception. It is estimated that 3.7 trillion apples are thrown away each year. That’s almost 50 apples per person!

In the U.S., 30% of apples are tossed out at the consumer level, at home after purchase, (USDA, 2010) and a total of 47% of apples are discarded each year (OnePoll, 2019).

A Closer Look at Apple Juice Production

Apples are processed into a variety of products, among which apple juice is the most common. It is estimated that 13% of fresh apple production is used for apple juice manufacturing.


In large scale apple juice production, about 75% of an apple is utilized for juice and the remaining 25% is the by-product, apple pomace, which is generated worldwide in millions of tons. Due to the high moisture content and organic compound that is prone to enzymatic degradation and rapid oxidation, apple pomace requires high level of oxygen to decompose at a specific range of temperatures. If not properly disposed, this by-product leads to high GHG emissions and public health hazards.

The good news is, apple pomace is full of natural fiber that could be upcycled into valuable products.

From Apple Peels to Your Timeless Bags

Plant fibers can surprise you. They have been used as highly durable materials for centuries.


Many plant materials are durable due to their concentration of two main components: cellulose and lignin. For example, bamboo fibers are made up of almost 50% cellulose, which is why the plant exhibits so much durability. Plants that are abundant in lignin take longer to break down. An example is jute, which demonstrates incredible high MPa for tensile strength. Lean more about the power of plant fiber here.


The discarded apple peels and other fruit waste from the juice industry are the perfect source for natural fibers. In fact, apple peels contain more than 50% of the fiber in an apple. Through a proprietary process of combining these discarded fibers with other bio-contents and water-based PU, an innovative, cruelty-free, sustainable alternative to leather is created!

Oh Mighty Mighty Mango

“The Wish-Granting Trees”


Originated over 5,000 years ago in the Hindo-Berma region, mango is deeply rooted in the culture across East and South Asia. It is said that Buddha himself rested and meditated with his fellow monks in the peaceful tranquility of lush mango groves. The fruit has historically been revered as a symbol of life and happiness. In Sanskrit, mangos are also referred to as the kalpavriksha, “the wish-granting trees”.

The Waste Starts with the Harvesting

In 2018, global production of mangoes was 55.4 million tons, led by India with 39% of the world's total. China and Thailand were the next largest producers.

Mangos found in western markets are primarily imported. In 2017, world mango imports totaled $2.8 billion, with the U.S.(23.2%), Netherland (9.9%), and Germany (7%) being the largest importers.

Mango harvesting presents unique problems in preparation for the fruit's journey overseas. The fruit is inedible before ripening and turns squishy very fast, so harvesting and transportation is highly time sensitive. Each mango needs to be harvested by hand, stored with utmost care, and transported to destinations as soon as possible. Just imagine the challenges in transporting a squishy fruit from Thailand to Germany!

It is estimated that more than 30% of mangos are wasted during harvesting and transportation globally, with some regions experiencing much higher waste rate. For example, post-harvest losses for the West Africa region are estimated at a massive 50–80%.

The Most Wasted Fruit in the Supermarket


Once mangoes reach the grocery stores, their shelf life is brief. It is among the most wasted fruits in the supermarket.


A Swedish study shows that 7% of mangos in the country's supermarkets are discarded due to defects, over ripeness, and many times just not good-looking enough to be picked by consumers.

In Australia, mango joins the 3.1 million tons of edible food that is thrown away every year by Australian households, according to the National Food Waste Strategy. That $2.50 piece of fruit has become part of the $20 billion loss to the country's economy.

In the U.S., approximately 20% of mangoes in grocery stores are wasted, per a study the USDA conducted in 2016. Note all these numbers only include mangoes discarded in supermarkets, and do not include the mangoes that are already lost prior to arriving at supermarkets or after being purchased.

From Discarded Mango to Your Timeless Bags


Rich in natural fiber even in over ripeness, mangoes are a great source for making elastic and durable materials. Refresh your memory on the power of natural fiber here.

Through partnerships, we collect discarded mangoes from supermarkets, shred them down into “smoothies”, and turn the entire fruit into sheets through an eco-friendly process. With help of water-based PU as a binding agent, the juicy fruit is transformed into strong leather-like material that’s ready to be shaped and conditioned.

What makes this material even more unique? The amount produced depends on the seasonality of the fruit, and how many mangoes are thrown away by supermarkets!

Legend Has it...

A Symbol of Strength, Love and Protection


Cactus, because of its protective exterior and survivability in harsh climate, has long been symbolized for strength, love and protection. Native Americans historically believed cactus could allow them to reach the spiritual world, and thus, to travel the world in between. According to Feng Shui, cactus is symbolized by fire energy. Their presence combats the invasion of outward negative forces and blocks bad luck.

A Natural Carbon Sink

Cacti live up to 300 years, absorbing carbon dioxide up to 30% of its body mass, in places where not many other options are available. They also regenerate soil naturally. Once cacti form a dense stand, they prevent strong winds from eroding away the topsoil, thus slowing down or even preventing desertification, especially in areas where no trees can survive.

From Cactus to Your Timeless Bags


Cactus leaves are more than just an ingredient in your tacos. In addition to all the dietary benefits, these leaves are also full of natural fiber that’s necessary to make enduring and elastic leather-like material.

We are proud to work with Desserto, a Mexico-based business that produces cactus-based biomaterials as an alternative to leather, and bring to you durable pieces that are cruelty-free and PVC-free.