We are extremely excited to partner with Access79, a female-founded luxury Jewelry brand based out of Jacksonville, Florida, and learn a little more about the incredible Co-Founders Priyanka Murthy. We dove in with an intimate Q&A about all things Access79 ,the ins and outs of running a business, and, of course, bags.
Access79 Founder: Priyanka Murthy
Q: What inspired you to start Access79?
The definition of luxury is changing yet brands are not adapting. Consumers no longer see luxury as something exclusive, unattainable, and high-brow. Instead, today’s consumer sees luxury as something that is experiential. I was inspired to start Access79 because I wanted the jewelry industry to address this change and felt that by building a brand does exactly that I would trailblaze for the rest of the industry.
Q: What makes your brand unique?
We bridge the gap between shopping in store and shopping online through our try-before-you-buy service.
Q: What’s your favorite piece/product from the collection/company?
The Tia Gold Mesh ring because it is so easy to wear, and does not need sizing. It’s as much a work of engineering as it is a work of art.
Q: What is your favorite part of your job?
When our clients write us notes about how much they love the experience. We have a slack channel titled “Client Praise” because even in our most busy days, we celebrate these messages.
Q:What does a typical day look like for you?
I don’t have a typical day but I do start my day generally the same way. I drink coffee because my husband always has it made and it’s at my bedside! I also always start my day by spending some time with my 5-year-old guy, whether it’s snuggling or helping him get ready for school.
Q: What’s a big win you’ve had in your career?
We launched a necklace that celebrates the win of science over the pandemic. The necklace was designed by Access79 and eleven female physicians, many of them who were on the frontlines of the pandemic. This necklace has resonated with so many people and it represents a feeling and moment in time that is so significant.
Q: Who’s your role model?
My dad. He is the most dynamic, gritty, affectionate, and authentic person I know. He is the typical entrepreneur -- he left India and came to America and started four businesses. Three failed and one was successful and it helped send me to college and law school.
Q:You’re a client of Allégorie -- what’s your favorite piece?
Q: Tote or Wallet on a Chain?
Wallet on a Chain. I’m scared of too much stuff so I like the idea of choosing a few things that I can carry in a chic way. I feel like the tote gives me permission to carry more stuff and I don’t want to do that.
Q: Bold Tones or Neutrals?
Oh I love bold colored accessories.
Q: What’s your definition of balance?
I cannot spend a day without doing any work, nor can I spend an entire day without doing something fun or enriching. To me that’s balance. This is incidentally why I chose to be an entrepreneur -- I have more control over my schedule. I work 3X more but I work on my own schedule and thus my own balance.
Q: By the way, do you think multitasking works?
Yes but not at the same time. I think one can switch between tasks in a given workday but I do think that allowing yourself to get distracted (i.e. answering emails, checking socials, etc.) while on a certain task is not productive or effective and bad “multitasking”.
Q: Do you think women can have it all?
Yes for sure but with three conditions.
She needs to have a very clear and narrow definition of what “all” means to her and let it be authentic to her and acknowledge that it can’t be infinite.
She needs to understand that the “all” needs to be more longitudinal. In other words, she will not be able to have her “all” all at the same time, but she can indeed have it all if she looks at her life as a long game.
She needs to have a support system -- whether it is family or friends -- who not only understand and accept your life choices but assists and are cheerleaders.
Q: Tell us one quote or mantra that you live by?
Speak what you think today in hard words and tomorrow speak what tomorrow thinks in hard words again, though it contradicts everything you said today, by Ralph Waldo Emerson.
Q: Who’s another female founder/female-founded company we should know about/who should know about Access79?
Japanese haircare brand Masami helmed by Lynn Power.