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Game Based Marketing Book Review_Main image

Game Based Marketing Book Review

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I’ve reviewed Gabe Zichermann’s book on Gamification. In short, I would recommend other resources ahead of this book. I think Gabe is one of the most prominent thought leaders in the space, but that his insights didn’t translate well into a written format. Check out and/or buy this book on Amazon: Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests   Other Gamification Resources: Allegorie Design Videos: Gamification Drives Customer Engagement Customer Loyalty Through Gamification on Social Media Brilliant Gamification and Social Media Campaign by Mini Cooper Other Blogs to check out: Gamification.co This is an excellent all around resources…

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Personalized Content

Personalized Content Drives Relevancy and Engagement

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Personalized content is the new frontier for content and social media marketers. Content that changes based on who is viewing is extremely relevant and valuable which is key to breaking through extremely cluttered channels. Relevance is King Google’s search and search technology everywhere better provides relevance This is why niche strategies today are so effective and why mass marketing isn’t as effective as it used to be. Watch my video blog post on this topic for more details. This is an example of personalized content improving relevance and engagement. I led a team to create this stress quiz for Celebrity…

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A panel event focused on discussing the future trends in the social media and digital marketing area.

Panel: Current and Future Social Media Trends Defining 2013 and 2014

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A Panel of Digital Marketing Practitioners Discuss Future Social Media Trends CommNexus put on this event on Tuesday, March 26th. You can find out more about this event and detailed bios on each of the panelists here. Key Social Media Takeaways: Data Can Add Context to User Experiences There is a big opportunity to capitalize on the data now available from mobile phones that adds context to what the user is doing when they are consuming content. Data allows much better consumer targeting. Cloud computing is now making this much more economically feasible and not just for big companies, but everyone. Mobile Marketing and…

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Seth Godin's newest book, The Icarus Deception

Seth Godin’s The Icarus Deception: Quotes and Book Summary

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This is a brief chapter by chapter summary and highlight of the best quotes from Seth Godin’s latest book, The Icarus Deception. You can purchase this book all over the place including on Amazon (non-affiliate link). Part Zero: Art, the Comfort Zone, and the Chance of a Lifetime Key Takeaway: An artist is anyone in a design studio or Fortune 500 enterprise who creates something for the first time; an innovator. Because of our culture, the majority’s avoidance of risk and the epidemic fear of failure, most people don’t initiate and design the world to be better. Instead, they paint-by-numbers…

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Migrating to the Cloud

Migrating to Cloud Computing

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Cloud Computing Will Transform the way Companies do Online Marketing   Key Takeaways: Cloud Computing is the Future The vast majority of business applications are now offered in through the cloud. Many of the advanced companies are only dealing with the cloud. The ratio of how many servers a company has compared to employees is a metric tracked to determine how sophisticated their data usage is. Most Fortune 500 companies have less than 1 server per employee. Facebook has 30 servers per employee and Google has 50 servers per employee. That doesn’t mean they are inefficient, but that they capitalize…

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Old Spice_Interactive Job_2

Content Marketing Example: Old Spice’s Interactive Job Interview Training

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With new Technology, Old Spice builds this interactive content marketing piece with user engagement at the core Old Spice’s new ‘director of marketing’, Wolfdog helps by giving job interview advice. Apparently, the key is laser focus on the person interviewing you. After this video intro, the interactivity begins by tapping into your computer’s camera, identifying where your eyes are, and then tracks whether they move or even close during the following fake interview. Then the user starts to be interviewed by someone in a business suit. All the while, Wolfdog gives his winning advice on what to do and say….

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House Tornado

Ad: When You Celebrate After a Tornado Hits Your House

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A great blend of product and entertainment Bangkok Insurance surprises the audience with the house coming back together after the tornado went right through the house. This surprise is what breaks through the clutter, makes the viewer want to talk about it, and makes the advertisement memorable. Although I think this ad is brilliant, I don’t think it is as effective as it could be. The creative concept it good. The execution is excellent, especially with details like that last piece of the roof falling down into place. However, at the end, the name of the company flashes by so quickly that…

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Old Spice_Wolf Intro

Content Marketing Example: Old Spice’s New Mascot from Wieden + Kennedy

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Old Spice launches a new branded entertainment campaign with their new wolf mascot Old Spice and their creative agency Wieden and Kennedy have created a reputation for producing funny and entertaining videos very loosely associated with their bath and body products. This form of branded entertainment has been widely shared. Critics certainly call into question how successful they have been in actually driving sales and revenue. Their points are valid. Ultimately, content marketing should support sales and business objectives. On the other hand, Old Spice’s approach seems to be similar to that of a lifestyle brand though meaning that they aim…

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Google Analytics Real Life Checkout

Ad: What Horrible E-Commerce Checkouts Look Like in Real Life

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Google reveals how bad many online e-commerce checkouts are Many retailers have spent countless hours streamlining their physical retail checkouts to be smooth, efficient, and easy. The online checkout experience hasn’t had as much time to evolve and work out all of the kinks in the process. That is why showing the immature online process in a long matured physical retail store is so backwards and ultimately funny; no one would ever endure or tolerate that process in a physical store today. Eventually (and we’re starting to get there), society as a whole won’t tolerate it online either. That is what Google is…

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Dove Photoshop Hack

Content Marketing Example: Dove Manipulates Photoshop to Promote Real Beauty

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Dove sent a message within Photoshop to graphic designers changing women’s appearance for advertisements. This was a creative and unique project that really required out of the box thinking. Many companies develop a fairly consistent process for producing marketing and advertising. They’ll put out a 30 second video commercial or maybe get really ‘cutting edge’ with a Facebook campaign (the new mass marketing). This campaign falls outside of the normal format or process. That is one of the reasons people talk about it though.  It’s different. It breaks the mold. As Seth Godin would say, it’s a Purple Cow. This…

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Razorfish 5D

Emerging Experiences: Razorfish 5D Transforms Retail and Digital Marketing

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Digital agency, Razorfish stays on the cutting edge by merging the real world with the digital one. Razorfish is an agency that truly approaches challenges from a digital perspective. They combine marketing, strategy and technology to deliver solutions that perform in an increasingly connected and digital world. That being said, the Razorfish 5D technology highlighted in this video demonstrates their Emerging Experience group’s capabilities. This integrated, omni-channel solution could be implemented in a variety of environments the way the iPad can. As seen in the video, it could disrupt the retail world and the outdoor billboard eco-system at the same…

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Toyota sexy lady

Ad: ‘Sexy Woman Broken Down’ by Toyota and Saatchi & Saatchi

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A clever, hilarious commercial that shows off key product differentiation Toyota was not only able to capture the audience’s attention with an attractive woman and then a clever ending, they were able to make the punch line of the piece tout one of their key product differentiators. It creates a message that ‘everyone knows Toyota’s don’t break down’ and if you do happen to see one on the side of the road, it’s a trap because again, they don’t break down. Toyota resonates on social media by offering something worth talking about From a social and social media perspective, ads like…

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McDonalds Ad

Content Marketing Example: McDonald’s Reveals Enhanced Ad Photos

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Summary: McDonald’s walks viewers through how they enhance their food in product photos for advertisements. They reveal each step in the process and not only admit that their advertised burgers look more enhanced than what you buy at the store, but actually defend that it is important for them to do that. They have taken great strides to show transparency and use social media to address popular complaints head on. Overall, I think this is a well done piece and believe that a long series of forward thinking, edgier types of content like this will do a lot to give McDonald’s a…

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Lotto Exam

Ad: Clever ‘Lotto Instant Kiwi’ Commercial – Taking an Exam

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World famous creative agency, Saatchi & Saatchi delivered a very creative and memorable commercial for Lotto Instant Kiwi, a scratch and win Lottery game. This commercial is memorable and even compelling enough to tell a friend about. This is extremely helpful when it comes to breaking through the clutter and grabbing consumer’s attention. However, what is just as important when it comes to making the ad successful is keeping the product at the core of creative concept. Ads that are hilarious, but only tack the product on in an unnatural way don’t actually sell much of anything. In this example,…

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Scale through social sharing_Final

New Options for Publishers to Scale Through Social Media Sharing

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  Most traditional newspapers and magazines are distributed to limited geographical regions and scale by building more distribution infrastructure, but social sharing has replaced this system. Historically, expanding and scaling a newspaper required building up additional infrastructure such as trucks, equipment, warehouses, personnel, management, and door-to-door salesmen for example, all in a new location. Today’s publishing distribution is dependant on peer-to-peer sharing through social networks, leaving the legacy infrastructure extremely ineffective by comparison. This concept isn’t new, but the methods to capitalize on it are always evolving. To capitalize on social sharing, publishers will have to change their approaches to the…

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Roger McNamee_Final

Six Ways to Save the Internet

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Summary: Professional tech investor makes 6 predictions of current and future web trends. Several predictions are controversial, but I think he is right on the mark with most of them. Regardless, all are insightful and thought provoking. Speaker: Roger McNamee. Conference and photo source: TEDx Santa Cruz Key Takeaways: The 6 Web Trend Predictions Windows is dieing Index search has peaked Apps have beat out the web HTML 5 will change the whole web landscape Tablets have won big and will only grow Facebook has won the social platform war. Social will now become a feature everywhere. My Take: My…

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Mini Cooper_Final

Brilliant Gamifcation and Social Media Campaign by Mini Cooper

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Summary: Mini Cooper executed a city wide campaign that seamlessly weaved gamificaion and social media together to authentically engage thousands of people. They placed a virtual car in the middle of Stockholm and would give away an actual car to anyone who had captured it on their iPhone at the end of the competition. Only iPhone users with the application could find the car or see where the other players were. The catch was that once someone claimed the car, anyone else that came within 50 meters of them could steal it from them so they had to stay on the move. Campaign Pre-Commercial My…

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