Panel: Current and Future Social Media Trends Defining 2013 and 2014

June 20th, 2013 | by Mike Roberts

A Panel of Digital Marketing Practitioners Discuss Future Social Media Trends CommNexus put on this event on Tuesday, March 26th. You can

Seth Godin’s The Icarus Deception: Quotes and Book Summary

June 1st, 2013 | by Mike Roberts

This is a brief chapter by chapter summary and highlight of the best quotes from Seth Godin’s latest book, The

Migrating to Cloud Computing

April 25th, 2013 | by Mike Roberts

Cloud Computing Will Transform the way Companies do Online Marketing   Key Takeaways: Cloud Computing is the Future The vast

Content Marketing Example: Old Spice’s Interactive Job Interview Training

April 18th, 2013 | by Mike Roberts

With new Technology, Old Spice builds this interactive content marketing piece with user engagement at the core Old Spice’s new

Ad: When You Celebrate After a Tornado Hits Your House

April 16th, 2013 | by Mike Roberts

A great blend of product and entertainment Bangkok Insurance surprises the audience with the house coming back together after the

Content Marketing Example: Old Spice’s New Mascot from Wieden + Kennedy

April 13th, 2013 | by Mike Roberts

Old Spice launches a new branded entertainment campaign with their new wolf mascot Old Spice and their creative agency Wieden

Ad: What Horrible E-Commerce Checkouts Look Like in Real Life

April 11th, 2013 | by Mike Roberts

Google reveals how bad many online e-commerce checkouts are Many retailers have spent countless hours streamlining their physical retail checkouts to

Content Marketing Example: Dove Manipulates Photoshop to Promote Real Beauty

April 8th, 2013 | by Mike Roberts

Dove sent a message within Photoshop to graphic designers changing women’s appearance for advertisements. This was a creative and unique

Emerging Experiences: Razorfish 5D Transforms Retail and Digital Marketing

April 1st, 2013 | by Mike Roberts

Digital agency, Razorfish stays on the cutting edge by merging the real world with the digital one. Razorfish is an

Ad: ‘Sexy Woman Broken Down’ by Toyota and Saatchi & Saatchi

March 30th, 2013 | by Mike Roberts

A clever, hilarious commercial that shows off key product differentiation Toyota was not only able to capture the audience’s attention with

Content Marketing Example: McDonald’s Reveals Enhanced Ad Photos

March 28th, 2013 | by Mike Roberts

Summary: McDonald’s walks viewers through how they enhance their food in product photos for advertisements. They reveal each step in

Ad: Clever ‘Lotto Instant Kiwi’ Commercial – Taking an Exam

March 28th, 2013 | by Mike Roberts

World famous creative agency, Saatchi & Saatchi delivered a very creative and memorable commercial for Lotto Instant Kiwi, a scratch

New Options for Publishers to Scale Through Social Media Sharing

March 25th, 2013 | by Mike Roberts

  Most traditional newspapers and magazines are distributed to limited geographical regions and scale by building more distribution infrastructure, but

Six Ways to Save the Internet

March 22nd, 2013 | by Mike Roberts

Summary: Professional tech investor makes 6 predictions of current and future web trends. Several predictions are controversial, but I think

Brilliant Gamifcation and Social Media Campaign by Mini Cooper

March 21st, 2013 | by Mike Roberts

Summary: Mini Cooper executed a city wide campaign that seamlessly weaved gamificaion and social media together to authentically engage thousands of people. They placed a

Gamification 101: The New Customer Loyalty King

March 20th, 2013 | by Mike Roberts

Gamification is one of the best approaches to break through the crowded marketplace …and engage your customer in a consistent, on-going,

Content Marketing Example: Toyota Swagger Wagon Rap Music Video

March 19th, 2013 | by Mike Roberts

Toyota developed a hilarious rap music video by two parents about their Sienna minivan. This is a great example of

Content Marketing Example: World’s Largest Stop Motion Animation Video by Nokia

March 18th, 2013 | by Mike Roberts

Nokia tells the story of a fisherman going out for a catch through a stop motion animation with giant sand

Content Marketing Example: People Are Awesome Video

March 17th, 2013 | by Mike Roberts

A band assembled a collection of videos of people doing incredible things that have nothing to do with their music

Innovative Mobile Retail Campaign: Tesco’s Subway Shopping Case Study

March 17th, 2013 | by Mike Roberts

Summary: Tesco pioneered using traditional signage in a subway to provide a grocery shopping opportunity. The test project was hugely

Panel: The Future of E-Commerce and Digital in Retail Stores

March 17th, 2013 | by Mike Roberts

Summary: Mobile devices, new consumer shopping habits, and data integration are transforming the retail stores of tomorrow. This panel of

Viral Content, Publishing, and Entrepreneurship from Huffington Post and BuzzFeed Founder Jonah Peretti

March 16th, 2013 | by Mike Roberts

Summary: Huffington Post Co-Founder and BuzzFeed’s CEO, Jonah Peretti shares hilarious stories from his successful career, and insights about publishing,

Social Media After Facebook’s Domination

March 11th, 2013 | by Mike Roberts

Key indicators show that Facebook will lose it’s dominance in the social media world. A combination of social trends and societal pressures

Customer Loyalty Through Gamification on Social media

March 11th, 2013 | by Mike Roberts

Gamification takes the methodologies used to make video games extremely engaging and applies them to businesses, products, and ideas to

Building Relationships to Scale Social Media, Crowdsource, and Develop Products

February 16th, 2013 | by Mike Roberts

Building real relationships with your customers will empower them to do work for you through crowdsourcing, engage them to become

Online Video Tomorrow as Important as Websites Today

February 9th, 2013 | by Mike Roberts

Online video will soon become as important as websites are today. Forward thinking marketers can and should develop their video

Social Search and a Shift Back to User-Paid Content in 2013

January 10th, 2013 | by Mike Roberts

Social search is displacing Google’s traditional search and the days when content can’t provide a viable revenue stream in and

The Social Commerce Trend in 2013

January 8th, 2013 | by Mike Roberts

Marketers need to rethink e-commerce to build it with social media in mind. This post provides some in-the-trenches, actionable insights

Branded Entertainment Overtakes Traditional Disruptive Advertising

December 16th, 2012 | by Mike Roberts

The first of 7 social media trends I predict will shape 2013. Brands that entertain their customers will be much

7 Social Media Trends Shaping 2013

December 1st, 2012 | by Mike Roberts

7 Trends: Branded Entertainment, Social E-commerce, Video as Important Tomorrow as Websites are today, a Customer-Centric Marketing focus, Gamification, social

The Future of Branded Entertainment

September 27th, 2012 | by Mike Roberts

Brands that learn to effectively entertain their customers will find that they can engage them much better, differentiate themselves from

Pt. 5: Misconceptions of Building an Innovative Organization

September 6th, 2012 | by Mike Roberts

Part 5 of a 5 part series. To build a creative and innovative organization, implementation is a key aspect and

Pt. 4: Misconceptions of Creative Introverts

August 13th, 2012 | by Mike Roberts

Part 4 of a 5 part series. Introverts and the need for work environments free of distractions are critical to

Pt. 3: Misconceptions of Developing a Creative Office Environment

August 8th, 2012 | by Mike Roberts

This is the 3rd part in a 5 part series and discusses the research about how to develop an office

Pt. 2: Misconceptions of Building a Creative Team

August 4th, 2012 | by Mike Roberts

Part 2 in a 5 part series. There is surprising research that details how organizations should choose new employees and

Pt.1: Misconceptions of Building Creative Organizations

July 9th, 2012 | by Mike Roberts

The first of a 5 part series. Research shows that brainstorming the way most people think of it doesn’t work.

Gamification Drives Customer Engagement

June 3rd, 2012 | by Mike Roberts

Gamification or concepts used to make games more engaging can be applied to businesses, products, services, and ideas. This video

Niche Marketing Overtakes Mass Marketing for Good

April 20th, 2012 | by Mike Roberts

Mass marketing has radically transformed to give way to the need to create a product that is absolutely remarkable to

Blackberry fail exposes a bigger tech trend

March 10th, 2012 | by Mike Roberts

Blackberry’s mobile market share has fallen from 40% to less than 10%. They certainly made several poor business  decisions, but there

Facebook Changes: Everything Your Business Needs to Know

February 25th, 2012 | by Mike Roberts

Facebook released the biggest changes they have made in its existence in Fall 2011 and businesses need to know how [...]